
About Us
We believe the future of mobility should be sustainable, human-centered, and built for a net-zero world. At Turn Institute, we help organizations rethink transportation systems through design, prototyping, research, and strategy—creating smarter, safer, and more connected solutions that move people and goods while protecting our planet.
Turn Institute is a 501(c)(3) non-profit.
Meet the Team
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Richard Pelletier
Co-Executive Director
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Julian Scaff
Co-Executive Director
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Sung Wha Kang
Design Research Associate
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Lara Fedoroff
Board of Directors
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Tim Brewer
Board of Directors
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Timothy Huntzinger
Advisory Board
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Dr. Venkat Sumantran
Advisory Board
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Dan Sturges
Advisory Board
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Dr. Steve M. Potter
Advisory Board
Team Biographies
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Richard Pelletier is a transportation designer with over 25 years of experience, having worked with BMW, Ford, BART, and other industry leaders on innovative mobility solutions. He has co-created visionary vehicle and transit concepts for BMW, MINI, Rolls Royce, Ford, Lincoln, Scania Trucks, LA Metro, IdeaLab (AiPod), and Waymo, integrating human-centered design with emerging technologies. With expertise spanning automotive, public transit, and future mobility, he brings a forward-thinking approach to transportation challenges. Currently, he serves as Associate Chair for the Master of Science in Transportation Systems and Design at ArtCenter College of Design, guiding the next generation of mobility innovators.
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Julian Scaff is a design leader specializing in Human-Computer Interaction (HCI), human factors engineering, and futurecasting. During the course of his 25+ year career, Julian has worked at NASA/JPL and Idealab, designed exhibitions for MUMOK Vienna and the Natural History Museum of Rotterdam, and consulted with the governments of the Netherlands and the European Union on transportation systems and climate adaptation. His recent client list includes Hitachi, Intelsat, and Spatial Labs. He has taught at universities in the United States, Europe, and the Middle East, and currently serves as the Associate Chair of Graduate Interaction Design at ArtCenter College of Design.
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Sung Wha Kang is an industrial designer and researcher specializing in the development of innovative products and systems that translate imaginative concepts into functional and impactful outcomes. Her work focuses on applying design methodologies to emerging technologies and complex systems, with an emphasis on transportation, space exploration, and consumer electronics.
She holds a BFA in Industrial Design from the Rhode Island School of Design and an MS in Transportation Systems and Design from ArtCenter College of Design. Her professional experience includes collaborations with organizations such as NASA, Caltech, ASUS, and Spatial Labs, where she has contributed to projects at the intersection of design, technology, and future mobility.
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Lara Fedoroff is a UX executive with over 15 years of experience designing and launching innovative, human-centered solutions across industries including automotive, healthcare, travel, leisure, hospitality, and finance. As the Global Director of Experience Design (XD) Strategy & Customer Research at Ford Motor Company, she has been shaping the future of mobility by blending product strategy, design, AI, and diverse research methodologies to deliver exceptional customer experiences.
Her expertise lies at the intersection of technology and human empathy, creating solutions that seamlessly merge digital and physical worlds, with a sharp focus on delivering meaningful, human-centric outcomes.
Lara has been actively involved in the UX and IA communities, serving on the Board of Directors for the Information Architecture Institute, and as the Global Executive Producer of World Information Architecture Day. She is also the creator of the UX Radio podcast, where she hosts discussions with industry experts on IA, UX, and Design.
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Tim Brewer is an innovation trainer, idea development specialist, and industrial designer with 16 years of experience at Microsoft and RealNetworks. A seasoned product developer, he has held corporate and consultancy roles across high-tech industries, balancing managerial and individual contributor positions. With 14 utility patents, including three for the mouse scroll wheel, he excels in driving innovation and optimizing product development. As a university and graduate-level educator, he is passionate about fostering dynamic learning environments and shaping future innovators.
Advisory Board
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Timothy Huntzinger is a veteran vehicle designer and tech entrepreneur with two decades of experience advancing mobility systems in the aerospace and automotive sectors. As founder of XOTO Inc. since 2021, he leads innovation in alternative mobility while continuing to consult for major companies. He has held leadership roles including VP of Design for the Kittyhawk Flyer (an autonomous EVTOL) and VP of Product Design at DAQRI, where he developed AR technologies for automotive applications. Tim previously taught at ArtCenter College of Design and Tongji University, and founded Huntzinger Design Studio, collaborating with Boeing, NASA, GE, Fisker, Rivian, and GM. He holds multiple patents in EV technology and earned degrees in transportation design from ArtCenter and BYU.
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Dr. Venkat Sumantran is a distinguished business leader, technologist, and author with over three decades of experience in the global automotive and mobility sectors. He is Chairman of Celeris Technologies and has held executive leadership roles at Tata Motors, Ashok Leyland, and General Motors, contributing significantly to innovations in mobility, strategy, and sustainable transportation.
Dr. Sumantran holds a PhD in Aerospace Engineering from Virginia Tech and serves on multiple advisory boards, including those of educational institutions and international mobility initiatives. He is co-author of Faster, Smarter, Greener: The Future of the Car and Urban Mobility, a widely acclaimed book on the transformation of urban transportation.
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Dan Sturges is a renowned thought leader advocating for mobility systems innovation for nearly 40 years. Since inventing the Neighborhood Electric Vehicle (now GEM car) in 1993, Dan has been driven to solve “wicked problems” and enable mobility systems innovation in the United States.
Published in 2023, Dan’s book Near to Far explains why the car-dominant paradigm is insufficient for today’s communities, and shares curated ideas, solutions, and patterns essential for achieving mobility systems innovations that enrich, enliven, and future-proof U.S. communities.
His diversified, cross-disciplinary career —working alongside transportation planners, vehicle manufacturers, government agencies, corporations, students, and communities—lends unique insights and advantages. -
Dr. Steve M. Potter is an internationally recognized neuroscientist and neuroengineer whose groundbreaking work has helped define the modern fields of brain–computer interfaces (BCIs), wet-computing, and neuroengineering. As the founder of the Potter Group and creator of the field of Embodied Cultured Networks, Dr. Potter was among the first scientists to successfully interface living neural organoids with computers, enabling hybrid biological–digital systems that blur the line between natural and artificial intelligence.
During his tenure as a professor in the Laboratory for NeuroEngineering, operated by Georgia Tech University, Dr. Potter led a series of pioneering experiments that advanced our understanding of how living brain circuits learn, adapt, and communicate with machines. His research has profoundly influenced the development of “wet AI” — computational systems that use living neurons to process information — and continues to inform the ethics and future applications of biohybrid intelligence.
In addition to his leadership in neuroscience, Dr. Potter is an expert in drone technology and autonomous systems, applying his deep knowledge of neural feedback and adaptive control to explore parallels between biological and robotic intelligence.
After two decades in academia, Dr. Potter shifted his focus from laboratory management to hands-on innovation and maker education, bringing his passion for creativity, tinkering, and real-world problem-solving to communities across the U.S. and Europe. A widely respected teacher and mentor, he has received numerous awards for his project-based learning methods and continues to consult, teach, and write on the future of intelligence, both natural and artificial, from his home in Dundalk, Ireland.
Dr. Potter’s work embodies the intersection of neuroscience, engineering, and imagination, inspiring new generations of makers, scientists, and designers to rethink what it means to build and collaborate with living systems.
Legal
Turn Institue is a 501(3)(3) non-profit organization dedicated to serving local and global communities.
Donations to Turn Institute are fully tax-deductible and help support our volunteer work for communities in need, publications, and operations.
Payments for services or products are not tax-deductible.
Federal EIN: 33-1905467
